APPROACH

We are a strategic studio that re-imagines new frontiers for places around the world.

Drawing from urban research, cultural design, foresight and spatial storytelling to define places alive with character and commerce.

People value places that mean something to them. We use narrative and design strategies to draw out meaning, and unlock the power of social and cultural value within cities, natural landscapes and destinations. 

WHAT WE DO

Our Process

INSIGHT

Looking out in the world and on the ground to uncover a place’s opportunities.

  • Revelation Route
  • Cultural Research
  • Behavioural & Futures Insights 

IMAGINATION

Developing strategic frameworks and future-fit visions to inform decision-making.

  • Narrative & Vision Workshops
  • Definition of Values, Narrative & Place Principles
  • Experience Design and Co-Production Workshops

IMPACT

Developing concrete action-plans and assets to turn place visions into reality.

  • Masterclass
  • Destination Playbook
  • Creative Communication

 

Our Output

MASTERCLASS: KNOWLEDGE SHARING

We coach design teams and stakeholders to master the art of collaboration, and the science of storytelling with tools that will energise team cultures.

DESTINATION PLAYBOOK: PLACE VISIONING

We translate insight into powerful place visions by creating guidelines and principles – mapping out how the narrative thread is applied to architecture landscape, experience design, and cultural activations.

CREATIVE COMMUNICATION: PLACE EXPRESSION

We apply an editorial eye and creative direction to translate technical content into persuasive communication assets through brand identity, film, photography, illustration, poetry, experience design or digital experiences.

PARTNERS

We partner with clients worldwide to add a human, cultural dimension and long-term value to the places they develop, helping them to enter markets with local credibility, generate civic impact, and attune to local distinctiveness.

Our team works with:

Design Studios, Architects, Landscape Architects
Adjaye Associates, London
Asif Khan, London
Art Hub, Milan
Atelier Masomi, Niger
Allison Brooks Architects, London
BIG, Copenhagen
DRMM, London
Gillespies, London
H Bros, China
Jump Studios + Populous, London
JA Projects, London
JTP Masterplanners, London
Kennedy Wilson, Dublin
Marc Kohler Architects, Amsterdam
Macgregor Coxall, Bristol & Sydney
Moreau Kusunoki Architects, Paris
Prior + Partners, London
Protein Studios, Amsterdam
RAA, London + NYC
Schultz + Grassov, Copenhagen
Squint Opera, London
Turner Works, London
Wilkinson Eyre, London
West 8, Rotterdam and New York

Destinations and Brands
Snaefellsnes Regional Park, Iceland
Katla UNESCO Geopark, Iceland
Google, Silicon Valley
Pernod Ricard, Ireland
Glenturret, Scotland
Marlow Film Studio, UK

Investors and Developers
Battersea Power Station, London
H Bros, China
HB Reavis, UK
Lendlease, London & Milan
Old Oak & Park Royal Development Corporation (OPDC), UK
Peabody, UK
Starwood Capital, EuropeNational Museums Liverpool

 

TESTIMONIALS

The Bureau Chiefs gaze into the future and across territory, to define narratives for places around the world. Working with intuitive methods and imaginative minds, they answer the “why here?” “why now?” “what next?” as eloquent concepts and ideas. They are also great fun to work with, integrating seamlessly into teams and communities, finding the material and ideas that others didn’t see or couldn’t articulate.
JASON PRIOR, DIRECTOR, PRIOR + PARTNERS
Special thanks to the Rosanna’s who conducted a really useful and constructive workshop - goes to show it can be done in these challenging circumstances!
PHILLIP TEFFT, DIRECTOR, RAA

TEAM

ROSANNA COVACICH

ROSANNA COVACICH
Bureau Chief

Rosanna Covacich sees the ’next’ to understand places through a future lens. With over 25 years experience working worldwide she’s an expert in storytelling and envisioning sensory experiences across all mediums; collaborating with some of the world’s most well-known brands along with the quieter achievers. From a background in futures insights and behavioural change, she brings an acute understanding of the significance of cultural symbols, and the emotional effects that a well-told story, aesthetics and experience evokes in people.

  1. Home: London & Brisbane
ROSANNA VITIELLO

ROSANNA VITIELLO
Bureau Chief

Rosanna Vitiello creates places with purpose. Guiding deep research into places and destinations she reveals their cultural potential and distinctiveness. With close to 20 years international experience, she’s an expert in place research interpreting the local essence of a place into striking narrative, public realm and experience design. As a creative director she has developed visions and place identities for many of the world’s leading cultural districts, natural destinations and urban developments, from Rio de Janiero, Brazil to Chengdu, China. She maintains a role as a Research Associate at Central St Martins, London.

  1. Home: London & Mediterranean
Tess Redburn

Tess Redburn
Cultural Strategist

Tess is a cultural strategist and creative project manager with 10 years of experience working across the creative industries. Combining strategic, academic and creative thinking, she enjoys working collaboratively with the vast network she has built up during her time as an artist agent and consultant. She has an MA in Brands, Communication and Culture from Goldsmiths University, with a dissertation research project investigating how British clothing brands are defining and communicating new rural identities.

  1. Home: London & Bristol
Pauline Malaquin

Pauline Malaquin
Architect

Pauline sees the unconventional and brings an eclectic aesthetic. After completing her masters at l’ENSAM (Ecole nationale supérieure d'architecture de Montpellier), and the Sendai School of Design, Tohoku University in Japan, Pauline set off to NYC then onto San Francisco before arriving in London. The unpredictable sea, and unconventional cultures have been defining moments. Witnessing the destruction of 2011 Tohoku tsunami led her to research how coastal cities can adapt to challenging environments. By contrast Pauline experienced another extreme - this time cultural – having constructed temporary structures for Burning Man Festival sparking a fascination for temporality in architecture.

  1. Home: Manchester & Mediterranean

WE BELIEVE IN

AUDACIOUS IMAGINATION
Just what’s needed in times of reinvention, we champion ideas that are bold, unusual and playful.

INTELLIGENT OPTIMISM
Energetic and positive in disposition, backed up by depth of experience and wisdom.

COLLECTIVE EXPLORATION
We never settle and make time to explore, reflect and learn in order to break new ground and share our knowledge.

CONTACT

chiefs@theplacebureau.com

ROSANNA COVACICH
(Australia + APAC + West Coast USA)

ROSANNA VITIELLO
(UK + Europe + East Coast USA)