CONTEXT
Midleton Distillery is the true home of the Irish whiskey revolution, and maker of the world’s most loved whiskey brands from the popular Jameson to the prestigious Midleton Very Rare. The global renaissance in Irish Whiskey, and redesign of the heritage estate sets Midleton up to become Ireland’s top rated visitor destination.
COMMISSION
Develop a Destination Brand that is a North Star for internal teams and external partners to bring this remarkable world to life coherently, and distinctively through considered architectural and experience design.
PARTNERS & CLIENTS
- Irish Distillers
- Ralph Appelbaum Associates
STATS
- Home to 6 Whiskey Brands
- Established in 1825
- 1988 merged with Pernod Ricard