SNAEFELLSNES, ICELANDDESTINATION BRAND PLACE IDENTITY
WORK IN PROGRESS
A peninsula region in the West of Iceland seeking to define themselves as both a desirable place for young people to come and put down roots, as well as a distinctive tourist destination. The brutal yet beautiful, dramatic landscape brings a community together through their collective resilience, highlighting a surprisingly warm and welcoming local character.
Through workshops and place safaris we are developing a destination brand, drawing on both the natural environment and the cultural character of the place. This developed into a series of masterclasses, providing the tools for food producers, tourism providers and local marketing professionals to utilise the brand and become effective citizen storytellers.
- Snaefellsnes Regional Park
- Alta Consulting
- Identity design by Susanna Foppoli